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raina shannon

LUSH Cosmetics – Branding

Lush products
Lush bottles

LUSH is an international skincare & cosmetics company with a passion for green intiatives & sustainability, product-testing ethics, & safe, nature-based products with a fun, non-traditional edge.

Lush jars

With that in mind, the rebrand objective is two-fold; to appeal to the company's goals of using sustainable packaging & minimizing waste (while still asserting brand identity) as well as to unify the aesthetics of hundreds of diverse products while not competing with the look of the products themselves.

Lush Brand Book

Excerpts from student brand guidelines project

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